Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google "Sunny Delight" you'll soon find the many voices of protest.This comment sums it up

Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that’s dressed up as real fruit juice. But Sunny Delight is not much more than sugar water with negligible amounts of juice and a bit of vitamins added.

Surely no parent would think that giving orange soda to children is the same thing as giving them honest-to-goodness orange juice. But because some supermarkets actually place this product next to real juice and milk in the refrigerated aisle, parents and children alike are led to believe that Sunny Delight is juice. But it’s not. Sunny Delight’s marketing campaign is designed to deceive, and it succeeds.

This takes the biscuit for shameless cynicism and hypocrisy. This is like an ambulance-chasing lawyer or the conman who prays on the elderly, pretending to share their concerns with the sole motivation of exploiting them.

Procter and Gamble is the beneficiary of the advice of Kevin Roberts of Saatchi and Saatchi, who talks about wanting to create "Lovemarks" (see his site if you can handle the irony). As Tim Kitchin says (somwhere), these should really be called Lustmarks. And Sunny D is the proof.