Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
… of favourite books here’s an old post on why I think The Halo Effect is on my shortlist. Short version: it’s a powerful antidote to most of the glib
Chris Corrigan pointed me to this post by Bob Sutton: Evidence-Based Management Doesn’t Mean Just Quantitative Evidence. The post, and the comments added, make lots of sense to me. I
I think I’ll have to try out the new exhibit in the giant Turbine Hall of the Tate Modern gallery. Looks a lot of fun. And a real object of
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply fail to engage with the
