I had a delightful meeting yesterday with David Boyle author of “Authenticity: Brands Fakes, Spin and the Lust for Real Life” a wonderful book published earlier this year (and now in a second edition for a bargain
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Regular readers (both of them) will know I have a bit of a phobia about lists. And I’m making an exemption for Kathy Sierra especially her post Ten Tips for
I just watched the online vid styled as a public service announcement for the advertsing creative skills of Marc and Tom. Thousands of advertising creatives are out of work… they
Meetings gain energy when someone addresses real emotions or conflicts, shifting vague ideas into action by embracing honest, human interactions instead of avoiding sensitive issues.
Carman Pirie has an interesting post about how he used ning to support a real world Open Space event. Like Carman I’m concerned not to let recording of conversations become
