I enjoyed this article on

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I enjoyed this article on Peter Jackson (Director of Lord of the Rings) (linked by Joyce Wycoff) I focussed on this:

He makes the kind of movie he himself would like to see.

What does this really mean? Well in practice, it means that when he’s writing, he’s finding bits and pieces, ideas large and small that are surprising. This sequence surprised him, this bit gave him a thrill, this bit over there moved him to tears. And all those scenes did that to a guy who has seen thousands of movies. He’s seen it all, yet that script has got him excited enough to spend two, three, or more years of his life making it into a film.

Okay, so lots of us get passionate about what we do. But does the passion of the filmmaker guarantee any kind of satisfaction for the audience? Well, only a track record can tell you that. Jackson’s track record speaks for itself. If something excites him, you’d better believe it’s going to rock your world.”

Share Post

More Posts

February 2025 update

People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life

No comment

The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Market research: a waste of talent?

I took part in a market research street interview on Friday. I was ushered into a room over a pub and was sat in front of a Tablet PC. It

Johnnie Moore

Costwolds or Milton Keynes?

Euan Semple‘s talking about how he developed social software at the BBC. It’s nicely put. And I think the metaphor carries way beyond software. When we started building this stuff

Johnnie Moore

Stories and predictabilty

Great writing from Tom Guarriello: Pillowmen reviewing a new show on Broadway (my emphasis). But we’re all in the entertainment business today. This means we’ll all be called upon to

Johnnie Moore

There may be trouble ahead

I’m planning some changes to my web presence in the next few days which are probably going to be disruptive, so here’s a warning and apology in advance. I’ve decided