I see the word “leading” used all the time to describe organsations. Nearly always it means that the company is not the biggest in its sector but desperately needs us to believe it is important.
Interestingly, the word “leading” has another definition (pronounced ledd-ing) – from printing, where it stands for extra empty space between lines of type.
When I read about a “leading company” I can’t help thinking of that meaningless empty space…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
One week to run until James’ and my first Open Sauce Workshop. I’m starting to get quite excited about it. We’ve got a mix of folks from business and non-profits
Some months back Ross Dawson sent me a free copy of his book, Developing Knowledge-Based Client Relationships: Leadership in Professional Services. I am not a prolific reader and the book
Euan Semple blogged Teemu Arina‘s lucid presentation on the social web in support of informal learning. Teemu cites Lev Vygotsky’s notion that “all higher understanding is dialogic by nature”. I
The book, The Power of Discord, prompts some ideas about dealing with dissatisfaction.
