Seth’s hit form again with his recent post, Blended. Here are some snippets:
All the cues we use to figure out who
Seth’s hit form again with his recent post, Blended. Here are some snippets:
All the cues we use to figure out who
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Club Troppo » Why good thoughts block better ones: Now with a new postcript! Research shows how when we have tend to become rigid around the ideas/solutions we generate so

John Tropea turned up this brief report of this research by Annefloor Klep. The gist is summaried in US News thus: Work teams who openly express their negative feelings share

I’m off to a meeting of the London Fast Company of Friends in a few minutes. The theme is the book Beyond Branding, which I co-wrote last year. Not sure

Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and Robert Paterson highlights the same