Seth’s hit form again with his recent post, Blended. Here are some snippets:
All the cues we use to figure out who
February 2025 update
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
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The value of not always saying something helpful
Beyond writing
Writing stuff down can easily remove us from practical reality and suppress our intuition
Inauthentic marketing: case study
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The individual transcends the bland…
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Authenticity: you can’t fake it
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
In praise of um… er….. deeper meaning
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
Follies of ranking
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
More Updates
links for 2011-05-09
Club Troppo » Why good thoughts block better ones: Now with a new postcript! Research shows how when we have tend to become rigid around the ideas/solutions we generate so
9 May 2011
Negative feeling, positive thinking?
John Tropea turned up this brief report of this research by Annefloor Klep. The gist is summaried in US News thus: Work teams who openly express their negative feelings share
23 December 2010
Busy coupla days
I’m off to a meeting of the London Fast Company of Friends in a few minutes. The theme is the book Beyond Branding, which I co-wrote last year. Not sure
15 June 2004
Blogging at tipping point?
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and Robert Paterson highlights the same
9 April 2004
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