Tony Goodson is having a go at ProposalSpeak.

I’m just reading through a proposal, and it’s bullshit! It’s not that it’s badly written or bad contents, it’s just that it’s written in what I now call “ProposalSpeak”. It’s like the difference between a human being, and the person that they become when you poke a camera, or video camera at them, or put them on stage. Suddenly they freeze and become all unnatural and self conscious.

...No one likes writing them, and no-one likes reading them, so can we find another way of doing business please!!

Just as we freeze in front of the camera lens, so we freeze when we have to write something to impress someone else, instead of being ourselves. That's why Weblogs are so important, because we write for ourselves and other people read it. This is flowing, but ask me to write even my own CV, or a letter, and I too clam up. Can't we all agree from now on, to cut to it, and stop using ProposalSpeak?

Couldn't agree more. I think the language of business is frequently divorced from reality. It seems to imagine a world of predictability and Vulcan logic, one in which emotions, if mentioned at all, must be measured "precisely" and stuffed into a 2x2 matrix. As per Lovemarks, in my previous post.