Well, I've laid off Lovemarks for a few weeks now, so it's good to see Hugh at Gaping Void taking up the cudgels.

Advice to marketeers: Stop worrying whether people you don't know love your brand or not. Stop worrying if your brand conforms to an ideal in a business/marketing book written by a clever guy you've never met. Worry instead about how much you and the people you know, love and respect love it. I mean REALLY love it. Be brutally honest.