November 24, 2004

I don't get it

I was shopping with my friend in Wellington. There we found "Jamie Oliver" cookware. And "Nigella Lawson" cookware designed by one of the Conrans.

Why do people buy stuff this way?

I know part of the answer: pyschologists suggest that the human brain is poor at seeing context and as a result tends to overvalue identity-level decision-making. So we put our faith in celebs, instead of really looking at what's there.

And I also can't help feeling this is a mark of decadence.

Posted by Johnnie Moore at 22:38 in Branding
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» Branding, Magic and Johnnie Moore from A Networked World
Johnnie Moore and I must have crossed paths in Wellington a few days ago. I wish I'd known, we might have been able to have this part of the conversation in person. In I don't get it he asks why [Read More]

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