I particulary enjoyed this chunk of James Surowiecki’s Wired article on the decline of brands.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Dave Snowden serves up a very high fibre meal today. His focus is on the ways our brains are not like computers, referencing this list of ten key differences. I
I generally find the cheapest conferences are the best so a free one is not to be sniffed at. NESTA are hosting a one-dayer 20 May called The Innovation Edge
Another extract from Nothing is Written… “In the process of adaptation, man persistently separates from his old self or at least from those segments of his old self that are
Rob just left a comment that linked to this Dumbo YouTube, which is one of my favourite movie clips. As Rob says, it’s a mocking tribute to “all the doubters
