Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value

So what are you going to do as a business or a brand, run out your 30 second TV commercial and hope for the best? Or are you going to roll your sleeves and really think about how your are going to engage your customers and stakeholders, how you are going to co-create VALUE, facilitate greater more valuable experiences, become the conduit to communities who are passionate about whatever floats their boat.