Over at FusionBrand Nick Wreden reviews Asian Branding, a book by Ian Batey, creator of the Singapore Girl advertising. Whatever you think of it, it is one of those very rare campaigns that has endured, having been around for 30 years.
I liked the story of how Batey won the account in the first place, on the strength of a track record as… a failed restauranteur.
The board of directors asked him:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Is Justin Timberlake a Product of Cumulative Advantage?, asks Duncan Watts in the New York Times magazine. His research suggests that market success is hugely affected by a network effect,
Now that I’ve finished my tax return the next deadline looms: sending in my proposal to Todd for my More Space essay/chapter/thinkpiece thingy. I’m definitely more of a starter than
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than some publishers- but this makes
I wanted to log a couple of thoughts about our expectations of how groups will work together. It relates to what I’ve blogged before about closing the field: it’s easy
