As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Mark at fouroboros has fired off another batch of conversation grenades partly in response to my continuing anti-Lovemarks postings. I’m on the record as a big fan, and this post
Thanks to Tony Goodson for spotting this in The Observer: When one of Skinner’s rats pressed a lever, it was given a food pellet. By experiment Skinner then established that
Declan Elliott has some very kind words about me. The feelings are entirely mutual. Check out his thoughts on Perpetual Betas.
When I wrote the page for our upcoming residential workshop, I included the idea of “becoming the sort of leader you’d feel like following”. It could be a glib throwaway line,
