Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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On the edge
Anthony Mayfield reflects on the joys of liminal thinking. It’s a subject that really interests me. In the context of creative and strategic thinking the liminal state is what you
12 April 2013
Mindfulness and creativity
This is a great video of Jon Kabat-Zinn talking about mindfulness. There’s a great passage starting around the 48 minute mark about meetings and what it is to really show
17 February 2013
Action theatre vs real action
The guys at PSFK are running an article by me about what I call action theatre. Meetings often get trapped into empty rituals that appear to be about generating action,
11 October 2013
Revenge
Pranksters give a phone company a taste of its own medicine. (Click here if you can’t see the embedded video) Hat tip: Boing Boing
27 January 2011
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