Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
Anecdote Circles… and seeing the trees.
I’ve been doing a little work lately using Anecdote Circles. I found this Ultimate Guide (pdf) an excellent reflection on the process and how to use it. The guys at
7 September 2010
Resurfacing
You may have noticed a long silence here. I was travelling in Australia and then came back to the UK and changed location. I’ve moved to Cambridge (the UK one)
12 August 2012
Darknet
Thanks to Wayne at Cutting Through for pointing to Darknet: Remixing the Future of Movies, Music and Television . Author JD Lasica is walking his talk. This is a Wiki
5 May 2004
Addictions to targets
From The Challenge of Co-Production published by NESTA:One former member of the Bristol drugs action team complained that he had to keep his eyes on 44 different funding streams, nine
24 February 2010
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