So here's what I'm planning to say in my pages of the 100 bloggers project. (A book showcasing 100 bloggers. 25 bloggers each open a chapter and then hand over to three more to carry on.)
I've taken the easy option of using a blog post to consume most of my allocated 1000 words.
"My name is Johnnie Moore and I’m a blogger.
I started a couple of years ago, prompted by Tony Goodson who comes next in this chapter.
I’ve worked in marketing here in London for about 20 years, and spent many of them frustrated at the drabness of the business. Blogging feels like at least part of the antidote to some of its awfulness.
Why? Because it seems to promote conversations with more of a human voice. Because a lot of what gets said is scrutinised and kicked about in public by at least a few motivated and opinionated people. Bullshit in ads rarely gets challenged that way. Bullshit in blogs has a shorter half-life.
Anyhow, I’ve chosen this post from September 2004 to fill out most of my allocated 1,000 words. It only drew one comment at the time. But hey I liked it so I thought I’d give it a second chance. I also like that it draws together a few strands and quotes other people a lot.
It also includes a diagram. I hate diagrams in business… this one gets in here only because I get to say what’s wrong with it.
So here’s what I posted…
[This is where I quote this post verbatim: Pitfalls of Explicit Learning]
Thanks for listening. And now it’s with great pleasure and a bit of pommie trepidation that I send you down under to Tony and his Aussie mates."
Then Tony, plus Cameron Reilly and Mick Stanic do their thang.
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