The LA Times reports that “With DVR use expected to grow tenfold over the next five years, the devices are threatening to bring the $60-billion-a-year TV advertising business to its knees.” Hat tip: Alan Moore.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Stakeholder Engagement Sucks View more presentations from dan mcquillan. I liked Dan McQuillan’s Social Engagement Sucks slideshare. (click here if you can’t see it above.) Stakeholder engagement is a management
Thanks to Shannon for finding a website from which you do not want a link:weaselwords We have asked people to send us examples of dead, silly or deceitful language. View
These came to be via Tony Quinlan from Terry Tillman at 227company. “You can discover more about a person in an hour of play than in a year of conversation.”
I’ve sometimes talked about Bruce Schneier’s idea of “security theatre”. He uses this to describe security processes at airports that (in his view) create an illusion of security to reassure the
