A good comment at 173 Drury Lane from Adrian Trenholm
Sorry but I think “affinity” is another nonsense marketing word. “Convenience trust and service” should all be givens. Let’s get clear about this: for foodies, it’s about quality and access. For everyone else it’s a class thing.
For me it boils down to who sells the best food and can I get there. Waitrose sells the best, but it’s too far away. Sainsburys is next best and just down the road. I am a foodie. So I go to Sainsburys.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m fond of the running theme of Lawrence of Arabia in which our hero challenges the wisdom that it is written that things are inevitable. His mantra is nothing is
Jon Husband found an engaging post by Kevin Carson taking aim at the thesis of the book Who Moved my Cheese? If you enjoyed the Fetish of Change essay I
I generally avoid blogging about how I’m blogging but I will indulge myself today, as it’s my ninth anniversary of writing this blog. It started out as a blog for
Deliberate practice and success in the spelling bee Abstract of research suggesting the more boring solitary practice is the best way to prepare for the spelling bee. Reinforces the theory
