The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Quite a few people have been linking to Michael Pollan’s Food Rules. I thought this idea from Laura Usher had relevance beyond food: Dont’ create arbitrary rules for eating if
Johnson & Johnson are suing the Red Cross over the use of the Red Cross. Ah good morning Mr Bull, may I show you this large red rag? Well, actually
I’m gonna be meeting a lot of bloggers for real in the next four weeks. Tonight I’m having a drink with Suw Charman and dinner with among others Martin Roell
Talking with Tony yesterday about Starbucks. And now I see that Jennifer is having a pop at them too prompted in part by my namesake . Jen and John are
