Call me subversive but I like seeing brands challenged, to have the advertising imagery questioned and supplanted. I don’t know the facts behind the email Neil Turner received from his mum, but I like that people are taking on brand imagery in this way.
Dear Friend,
Please join me in sending an UnValentine
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Separated at birth? Dave at Zopa points to what looks a blatant copycat of their website. So the old saying goes that imitation is the sincerest form of flattery…so I
Keith Sawyer reports some interesting research on group intelligence. I’m always a bit sceptical of clinical measures of intelligence but was interested in what they found. Groups can have a
Mark Earls has another good post on the pitfalls of seeking the “key influencers” as a way of instigating change. I share Mark’s scepticism about over-rational models for explaining how
I agree with Andrew Sullivan’s analysis: America has exchanged some if its basic freedoms for the patina of phony security – and so easily… We have terrible enemies abroad seeking
