I’m Johnnie Moore, and I help people work better together
I’ve posted some thoughts about the pitfalls and delusions of market research at BrandShift. Some of it will be familiar to regular readers here.
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
Adam Curtis uses his post The Economists’ New Clothes to take economists to task for their complacent claims to scientific certainty. Along the way, he argues that exponents of the
Even as Viv‘s and my book on Creative Facilitation is nearing release into the wild I’m thinking about another little project. I’m tentatively calling it The Little Book of Action
Katherine Stone does some determined detracting of Delta Airlines. Delta’s new full-page ad campaign for its launch of Simplifares really grates on my nerves. The ad features the headline “How
A few days back I reported Christopher Carfi’s focus on the comments as being a better guide to what to read here. I have to admit this has had a
