Some good ideas in Steve Rubel's post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?
Some good ideas in Steve Rubel's post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?