The folks at Fight The Bull are up to more mischief.
Yep we’re here to cover all the action of Manure Madness an annual tournament that will crown the company with the worst annual shareholder letter as a Shining Beacon of Business Idiocy.
What a great idea. A knockout contest among 32 Fortune 500 companies to determine the the worst BS merchant.
This should be fun to watch.
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Earl Mardle makes an interesting observation – Andrea Dworkin, Dead or Alive? – about how wikipedia effectively scooped mainstream media. This is brilliant, not just for the fact that the
Sensational can be about subtle feeling, not big excitement, in meetings
Shannon Cooper posts about great customer service from his hairdresser. It’s a classic tale of a small retailer who really gets how to differentiate by getting the human factor right.
I’m just chucking a few small specks of mud at a very big wall here. These loosely related thoughts are on my mind this afternoon. At the end of a
