Great post by Seth Godin: Race for the top, race to the bottom. He contrasts businesses that focus on cutting costs and service, with ones that aim high.
So, I think I understand what happens when you win the race to the top. You end up with a healthy, motivated workforce that's focused on adding art and joy to your products. You end up with profits and market share and a community that's glad you're there.
What happens, though, when you win the race to the bottom?