6c75 Johnnie Moore's Weblog: Racing to the bottom

April 17, 2005

Racing to the bottom

Great post by Seth Godin: Race for the top, race to the bottom. He contrasts businesses that focus on cutting costs and service, with ones that aim high.

So, I think I understand what happens when you win the race to the top. You end up with a healthy, motivated workforce that's focused on adding art and joy to your products. You end up with profits and market share and a community that's glad you're there.

What happens, though, when you win the race to the bottom?

Posted by Johnnie Moore at 11:58 in Branding
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