The folks at Zopa (see my Brandshift post on a podcast with them) emailed me with their new viral: garden of zopa, “an interactive garden that reflects Zopa
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Leafing through the latest mag from the Market Research Society (yes I know, I need to get out more) I found this comment in an article on humour. It’s made
Prosper is a new site that acts as a clearing house for borrowers and lenders. It’s a variation on the theme established by Zopa who I’ve blogged(and podcast) about before.
I’m planning some changes to my web presence in the next few days which are probably going to be disruptive, so here’s a warning and apology in advance. I’ve decided
Chris Rodgers suggests that the most useful things in organisations come from people willing to operate at the margins. This where unexpected things can emerge. Unfortunately organisations typically reward more
