John Gruber offers a witty translation of corporate drone from Adobe. Here’s a snippet.
Why is Adobe acquiring Macromedia?
Adobe
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
It’s been a couple of weeks since my last post – I’ve been travelling including attending the Applied Improv Network Conference in Chicago. One of the highlights was Denzil Meyers’
I’ve been experimenting with Google Adwords as a way of building site traffic, both for my own site, and for the Clarity Partnership. So far, it’s been very engaging, albeit
Jennifer Rice responds to my blog on Employee Engagement, sparking further thoughts about the purpose of marketing – I suggest it needs to break out of trap of focusing only on customers.
Umair Haque is always good value if you want provocative thinking about the state of the world. He’s got some interesting things to say about the myth of leadership for
