July 15, 2005

Cause-related

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Cause-related

Jeff Risley blogs that his firm is supporting a survey on cause-related marketing. He’s looking for suggestions for questions.

They’re talking to the causes as well as the marketing people. I’d be interested to know whether not-for-profits feel there is more to this than just generating revenue; do they feel there is an emotional impact on the company doing the marketing beyond extra sales? It would be interesting to get a comparison from them on the difference between campaigns that really satisfy them and those that feel hollow.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

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The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

Just Undo It?

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Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Cause-related

Johnnie Moore

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