Dan Gillmor has a good post about the standard PR practice of making up quotes. Snippet:

..it strains my brain to imagine that John Lee, senior vice president, CNN Newsource Sales, really told a PR person: "A more useful Web site continues CNN Newsources leadership position in communicating with affiliates, ensuring that they have all the information they need as quickly and reliably as possible from CNN. This newly designed interface is an easy-to-navigate portal that connects affiliates to the world of news. It is an efficient, intuitive, one-screen, information portal that lets each desktop user get immediate, topical information that they need from CNN to produce their local newscasts.