I had lunch with Adriana today and we explored some metaphors for how blogging might help companies create better brands.

Here's my effort: A company that lets its people blog is like a drink on the rocks. There are all those separate cubes in there. They all have separate forms but fit inside the glass.. not neatly, but they're in there. And when you shake the glass, the chink against other in a way that's appealing.

If the company tries standardising, instead of celebrating, the diverse voices of its employees... well it becomes like a glass full of crushed ice or just melted water. Space efficient perhaps, but no nice chink... just not as interesting to listen to.