Thanks to Jack Yan for spotting this site where you get to create your own South Park character. I’m not sure how this fan site relates to the brand but I assume they’re pretty happy to support this sort of co-creation.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
A while back a client told me he would be too busy to take meetings for a while as he was going to be “building the brand”. He seemed to
Hugh writes more about Stormhoek blogging experiment. Folks are asking him to give them the numbers like a case study. I like his response: Maybe it’s more important to be
The latest Hugh and the Rabbi podcast features Hugh, Pinny me and guest Euan Semple. Recorded a few weeks ago we’ve only just round to posting it but I hope
Like many others I’ve been getting more and more bogus comments from Spammers promoting their sites. So, having delayed for a while, I’ve just installed Jay Allen’s Comment Spam blocker.
