No such thing as an internal memo

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

When talking about marketing these days I often show people the home page of internalmemos.com and suggest that these days it’s not safe to think of any memo as internal.

I imagine Graham Copley at HSBC has realised that, seeing his latest published in the FT, describing the output of some of their very highly paid analsysts as “pedominantly worthless flashnotes” adding that many “analysts and team leaders do not deserve to be paid this year”.

As my friend Declan, who spotted this, concludes: interesting times indeed.

—–

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Sainsbury’s and Jamie

Adrian Trenholm is guest blogging at 173drurylane.com and kicks off by asking what will Sainsbury’s do with Jamie Oliver?

Johnnie Moore

Huh?

How’s this for an ad agency? Huh? huh? is an enclave of new-age e-movers. We use catchy names for our job titles, like Vision Guidance Leader instead of Project Manager.

Johnnie Moore

Stillness

I enjoyed Nick Smith’s latest post Don’t just do Something Stand there! Here’s the nub of it but I recommend the whole thing. By valuing thinking over awareness we mistake

Johnnie Moore

Fairness and monkey business

The Frontal Cortex: Inequality and the Perception of Fairness. I love the experiments psychologists come up with. One of the more powerful examples of this behavior comes from Franz Waals