Having just posted about the value of doubt, I have to point to the attractiveness of certainty... as embodied in the binary wisdom of Richard Huntington's splendid strategy cow.

My eldest son has this toy. It is a cow (I think) which normally stands erect but when you push the base upwards it collapses. It perfectly describes how I feel when I come across lacklustre or cliched thinking - flacid, deflated and lacking in the strength to perform simple tasks like standing up properly.

From now on I will submit the strategies of the moment to the Strategy Cow for her to pass judgement.