Phil Dourado asked a really good question the other day. I wish I had some kind of answer.

So, if 19 million people were moved by a piece of viral communication to talk like a pirate yesterday (see post below), how come only 150,000 people a day regularly click on www.thehungersite.com ?

I remember when the hunger site started up in the heady dotcom days and some naive optimists (yep, that was me) saw an inkling of a possibility of this one initiative making a real difference to world hunger. My God, we thought, look what the internet might achieve in channeling goodwill and, more importantly, food, to hungry people while delivering millions of eyeballs to advertisers for a few seconds at a time to pay for it?

After all, who wouldn't want to spend five seconds a day clicking on a button to give a cup of free food to people who have none? And at no cost to themselves?