December 14, 2006

Made me laugh

I mistyped the website address for Singapore Airlines and came across one of those link sites that occupy the slightly-mispelt web addresses of big companies. This typo site (and I'm not linking) is sinagporeaire.com. It's full of links and not much else. I had to laugh at the copy on the home page though.

We empower individuals, organizations and businesses by providing unique up-to-date information. Our dedicated team of professionals strives to gather the most relevant content for our users.

We specialize in Students Airfare , Cheap Car Rental , Business Class Airfare , Singapore Hotels , Charter Flight , and an array of other products and services.

This strikes me as something you'd find on quite a few pukka business websites. A wonderful example of dinosaur-speak, and it amuses me that this is how the fakers try to pretend to be real businesses.

Posted by Johnnie Moore at 11:42 in Branding
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That's a brillant insight Johnnie.

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