I’m loving David Weinberger’s witty take on various schemes for making money out of social media etc.
Now the panel of experts gets up. Unfortunately the first one says “Advertising and content, what’s the difference? Ads and content are all mixed up in the traditional media, so why not on the Web?” [A: Because the Web is ours and we’re trying to build something better.]
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
There is so much creative potential in experimenting with putting ideas into practice
Jon Strande sent me a very nice email about my blog on the language of branding. I don’t know about you but it always brightens my day to get compliments
I suppose much of this will be lost on those of you who’ve avoided World of Warcraft but this YouTube cracks me up. And captures quite a lot of the
Andrew Sullivan quotes Simone Weil … those to whom destiny lends might perish for having relied too much upon it. It is impossible that they should not perish. For they
