January 31, 2007

Monetising relationships...

I'm loving David Weinberger's witty take on various schemes for making money out of social media etc.

Now the panel of experts gets up. Unfortunately, the first one says "Advertising and content, what's the difference? Ads and content are all mixed up in the traditional media, so why not on the Web?" [A: Because the Web is ours and we're trying to build something better.]

Posted by Johnnie Moore at 19:27 in Branding
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Matt Moore says

When I suggest "monetising our relationship" to my friends - I tend to get some funny looks. What is their problem?

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