Chris Anderson advises: Don't Confuse Media With Media Institutions.

First, let's agree that "media" is anything that people want to read, watch or listen to, amateur or professional. The difference between the "old" media and the "new" is that old media packages content and new media atomizes it. Old media is all about building businesses around content. New media is about the content, period. Old media is about platforms. New media is about individual people.