Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

And you thought advertising was bad today? How about this effort for Nixon in 1972?

(Via Andrew Sullivan who invites us all to singalonganix)

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

I’m a Maven

Christopher Carfi says I’m a Maven alongside some other rather more illustrious examples. Thanks Christopher! [AFTERTHOUGHT]Now if Christopher could just sort me out with the Connector and Salesman, a la

Johnnie Moore

Sturgeon’s Law…

Tim Kastelle introduces me to Sturgeon’s Law, which states that Nothing is always absolutely so. He also sums up why it’s tempting to ignore it. Now that’s a really bad

Johnnie Moore

links for 2010-11-08

If you leave me now… « The ecology of knowledge Analysis of facebook status updates shows the times of year when relationships are in most danger. Funny.

Johnnie Moore

Catching up

I’m writing this from San Francisco. This morning the Improv conference begins here. I had a great stopover in Washington where I spent a say schmoozing with Mark Brady of