I made a new friend today, Jeremy Sweeney. Here's something from his site that might indicate why: Brick wall or camp fire organisation.

Brick walls help build structures. Camp fires stimulate a desire to connect and co-operate.

Business science and managements tend to emphasise 'brick wall' type structural solutions to the challenges of growth, recruitment, retention and scale.

Most peoples response to brick walls is to either want to escape or rebel.

At the same time consumers, staff and other stakeholders are tending to want more of the 'camp fire' in their lives.