5514 Johnnie Moore's Weblog: Branding Archives

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Embrace the boring until you find it interesting This idea from Bernie de Koven got me thinking. I opine that work is, in fact, already fun. That attempts to make it more fun through the use of awards and rewards, parties and dress-down days lead to something significantly...
Posted by Johnnie Moore on November 30, 2012
Zeitgeists are not markets Nice quote from Lao TzuThe highest type of ruler is one of whose existence the people are barely aware. Next comes one whom they love and praise. Next comes one whom they fear. Next comes one whom they despise and...
Posted by Johnnie Moore on April 18, 2010
Forget advertising Rob Paterson has two excellent posts throwing down the gauntlet to conventional thinkers in ad agencies, and beyond. Online advertising is NOT marketing 2.0....
Posted by Johnnie Moore on March 5, 2010
Using an issue as a social object Rob has a good post about KETC's launch of an H1N1 blog, following on the heels of their mortgage-crisis blog. Rob's been closely involved with US public broadcasting as it figures out how to navigate the waves crashing around all...
Posted by Johnnie Moore on December 9, 2009
Tiger, Branding and Shadows I suspect the conventional wisdom is that Tiger Woods was the perfect case study in branding until just a few days ago. I'd like to propose that he's potentially a more useful, if bothersome, case study now than he was...
Posted by Johnnie Moore on December 6, 2009
More on brand narcissism I thoroughly enjoyed Alan Mitchell's latest two part rant on brand narcissism. I'm sure Mark will especially enjoy his rip-roaring pisstake of the idea of neuroscience giving clever admen the magic key to control the consumer's little brain.It is scientifically...
Posted by Johnnie Moore on December 1, 2009
Airline hamster wheel slowing I just got a letter from Virgin Atlantic. They're trying to put a cheery spin on the fact they're downgrading me from Silver to Red in the frequent flyer programme. I'm expecting the same soon from United, where I plummeted...
Posted by Johnnie Moore on November 29, 2009
Silliness, period. Jeff Jarvis has a pithy rant against corporate fussiness over how their names get spelt. Apparently, "AOL" has just become "Aol." with some hoohah about the importance of the period, or full stop as they may or may not allow...
Posted by Johnnie Moore on November 24, 2009
"Pepsi to cease advertising" I thought this Onion report was very funny, and like all really good satire points to a truth that some may find uncomfortable. I urge you to enjoy the whole thing before reading the next few paras. Consider some of...
Posted by Johnnie Moore on October 21, 2009
Slogans In Are you lovin' it?, Tom Asacker has a great post elaborating on David Ogilvy's comment that "Agencies waste countless hours concocting slogans of incredible fatuity." For every vaguely memorable slogan, there are countless utterly forgettable ones. Tom lists ones...
Posted by Johnnie Moore on October 15, 2009
Do less "We’re so lucky we don’t have to create the brand out of thin air. We just tell the truth and the brand builds itself."The voice of Thomas Mahon, quoted in one of Hugh's latest posts. He's talking about how his...
Posted by Johnnie Moore on September 18, 2009
What they're really telling men and women... This Mitchell and Webb clip made me laugh and hits the nail on the head. Hat tip: Will Humphrey...
Posted by Johnnie Moore on July 21, 2009
Another side to Burger King I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun. This video looks at BK through another lens. It compares the compensation culture at BK with that at its part-owners, Goldman Sachs. A...
Posted by Johnnie Moore on February 20, 2009
Whose brand is it anyway.. Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think. Brandjacking Burger King on Twitter - Lessons Learned @theBKlounge This is Luke's synopsis, which I can't beat:punter goes...
Posted by Johnnie Moore on February 16, 2009
Insert your name here SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign. This Slate video captures it all rather well. I thought the generic political ads were...
Posted by Johnnie Moore on June 23, 2008

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