Another side to Burger King I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun. This video looks at BK through another lens. It compares the compensation culture at BK with that at its part-owners, Goldman Sachs. A...

Whose brand is it anyway.. Like Nicholson emailed me a link to this interesting case study in user-led branding. The cease-and-desist part gets very postmodern I think. Brandjacking Burger King on Twitter - Lessons Learned @theBKlounge This is Luke's synopsis, which I can't beat:punter goes...

Insert your name here SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign. This Slate video captures it all rather well. I thought the generic political ads were...

Marketing 0.0? Years ago, Alan Moore showed me a brilliant clip of Bill Hicks ripping Marketing a new one. I just found it on YouTube: (Warning: Not Work Safe!) I used this in my first post on a new collaborative blog: Marketing...

Blancmange sieving? I'm probably labouring the metaphor, but a further thought on the blancmange leveraging post. I just did one of those online, multiple choice surveys. This one happened to be for United Airlines' frequent flyer programme, specifically the membership pack they...

Zopa and credit crisis Monevator left a comment here that led me to his interesting reflections on experience as a Zopa lender - and speculations about what will happen in a crunch.The biggest issue for me is Zopa has not yet been tested in...

Lessons from a spatula Yesterday, I was told a delightful story about the paediatrician and analyst, Donald Winnicott. Winnicott was a pioneer in thinking about how mothers and babies relate and how that affects the child's development. He talks about a spatula game. He...

Social banking Antony Mayfield has an interesting post on specualtion that social banking (things like peer-to-peer lending) could account for 10% of all retail lending in a couple of years. This comes via Jason Gardner, blogging with refreshing honesty from within Lloyds...

No more grand narrative? After Sean let fly at the market research business, I'm pleased to see Piers doing the same for the trendspotters. For me, there's a message linking both: can we get away from putting our faith in magic feathers and soothsayers?...

Social objects and magic feathers I'm an enthusiastic participant in the whole "social object" conversation. (Hugh crystallised it first here.) I just want to add a caveat before we all get carried away, and talk about Dumbo. In the film, Dumbo stops believing he can...

Language pitfalls Mark Earls writes about the pitfalls of language. In particular, he looks at how European languages emphasise objects doing things to other objects. Other languages are much more into processes. I think one manifestation of this is the word "brand"....

Podcast: marketing, bananas and more Last week I had a great conversation with Hugh Macleod and Mark Earls (author of Welcome to the Creative Age and, more recently, Herd.) We talked about lots of stuff loosley related to Marketing 2.0, especially social objects and how...

Coalitions of the willing I used that phrase back in February. I think it's a good way to describe a way of thinking about how to respond to what's created by Web 2.0: you can't control it, you need to manage people as if...

Bored at Berkeley A tweet from David Smith led me to this post by Alan Cann. Alan shows this soporific video; it's from an extensive range published by UC Berkeley on YouTube. I feel a bit guilty picking on this particular lecturer as...

The Thunderbird Six Syndrome Hugh's latest includes this observation:A few weeks ago, I was having lunch with somebody very high up the global Digital Advertising foodchain. He was telling me about how once he was pitching for a ten million dollar account with...