4745 Johnnie Moore's Weblog: Dr Rave Archives

Weblog Entries for Dr Rave


Security and insecurity I thought this line from Annette Clancy's recent post was rather brilliant.The primary challenge to those of us involved in assisting organisations to strategise is the co-creation of a secure enough environment in which to envision a future that is...
Posted by Johnnie Moore on April 17, 2006
In the box: revenge of the geeks? Prompted by several friends, and finally by some excellent posts from Marc Babej, I've read Douglas Rushkoff's latest, Get Back in the Box. This is one of the best non-fiction books I've read in a long time. It's one of...
Posted by Johnnie Moore on February 16, 2006
JWT rethinks Nick Wreden has been looking at how ag agency JWT have been reviewing their approach. They have some interesting ideas, including "the audience is the new client". There's also a new ten point ranking for rating creative, ranging from 1...
Posted by Johnnie Moore on March 24, 2005
Gonzo Marketing Chris Locke, aka RageBoy, in his guise at Chief Blogging Officer, is serialising his book Gonzo Marketing. Today is Part One: Participating in the Scene I've recently posted my frustrations with business books. Among the many nuggets in here is...
Posted by Johnnie Moore on March 22, 2005
The answer to how is yes I'm slowly working through Peter Block's The Answer to How is Yes. It is one of the very best things I've read, ever. Block illuminates the way in which real change is stifled by "how" questions. Here's how Block puts...
Posted by Johnnie Moore on February 7, 2005
The wisdom of football crowds Fascinating article in The Times today, sadly already sequestered behind paid registration, about WebFootballClub.com in France. Here's the SP. The club is managed by fans via its website. Most fans don't go to games but watch online. Every one gets...
Posted by Johnnie Moore on September 27, 2004
Lists, continued... For those who enjoyed my previous posts on lists, here's a kindred spirit. I offer a little snippet to lure you into reading more.I wonder what Michele's return on investment would have been after reading the same post, rendered in...
Posted by Johnnie Moore on May 8, 2004

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