5646 Johnnie Moore's Weblog: Market research Archives

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Survey fatigue I've just completed a survey handed to me at Euston station the other day. It's one of those standard, multiple choice jobbies. Don't ask me why I did it, I generally dislike these things intensely. It's a 4 page effort...
Posted by Johnnie Moore on March 26, 2007
The tyranny of the explicit in marketing I'm continuing to have thoughts in response to reading Herd, probably because Mark Earls' position so often reverberates with mine. There's nothing like having one's prejudices supported. Like me, Mark enjoys taking potshots at market research. In particular, the effort...
Posted by Johnnie Moore on March 13, 2007
The "I love data" guy Oh, another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone who loved data. And he clearly does. Which is great. There are plenty of folks...
Posted by Johnnie Moore on June 11, 2006
MRS conference James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened in on an earlier session on Word of Mouth, chaired by Mark Earls of Ogilvy....
Posted by Johnnie Moore on March 24, 2006
Two sorts of consultation By accident, two British Government efforts at consultation have come my way today. The first is contained in the Guardian News Blog, where this article, How should we fund an African NHS? appears. At the foot of the article is...
Posted by Johnnie Moore on February 16, 2006
Bypassing the middleman in market research I'm reading John Seddon's book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements. He contrasts two approaches to using customer feedback. One bank employed a firm of consultants...
Posted by Johnnie Moore on January 20, 2006
Millie the 80-year-old videoblogger Good post by Jackie Huba about an 80-year-old videoblogger. Market researchers pay handsomely for this kind of research, yet it's unclear how many companies scan the web for free Millie research. We know Coca-Cola Company doesn't. Here's an idea: Send...
Posted by Johnnie Moore on November 29, 2005
Conversing with customers Jennifer Rice has just added an interesting post on Talking with Customers. Essentially saying ethnography (ie watching what people do) is great AND talking to folks is also pretty good - even if it's true that sometimes people make predictions...
Posted by Johnnie Moore on November 8, 2005
Trained hoplessness Rick Rappe at The Customer Service Survey points to this article by John Goodman and Cindy Grimm in ICCM weekly: Beware of Trained Hopelessness. Essentially, they speculate that fewer and fewer customers now bother to complain... so the old saw...
Posted by Johnnie Moore on October 21, 2005
Adaptive conversations I don't often write about market research these days. There's only so much mileage in berating a moribund industry. But I thought Greg Clemenson's post on adaptive conversations was interesting. Ok, not exactly storming the MR bastille and releasing the...
Posted by Johnnie Moore on September 21, 2005
Honesty in market research I just swapped emails with Tony Hufflett of The Fat Group. They're trying to shake up the dull old world of market research; it certainly needs shaking up. I thought this was an interesting point they make on their site...
Posted by Johnnie Moore on August 23, 2005
Market research pratfalls Tom Hamilton had me laughing this morning with this comment.I spent much of yesterday travelling from London to Leeds and back by train, and on the return journey I was handed a market research questionnaire for me to fill in...
Posted by Johnnie Moore on June 20, 2005
The perils of market research I've posted some thoughts about the pitfalls and delusions of market research at BrandShift. Some of it will be familiar to regular readers here.
Posted by Johnnie Moore on February 15, 2005
Measuring emotion? The always interesting ecustomerserviceworld newsletter (I think that link is valid for two weeks) talks about Gallup's survey methods.One Gallup study demonstrated that a mid-sized bank could add $256 million to its total of customer balances on deposit by drawing...
Posted by Johnnie Moore on January 17, 2005
Market research: a waste of talent? I took part in a market research street interview on Friday. I was ushered into a room over a pub and was sat in front of a Tablet PC. It seems these days, after you've been recruited, they don't even...
Posted by Johnnie Moore on January 16, 2005

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