David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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No blame…
This article on Etsy’s approach to learning from mistakes is pretty interesting: Blameless PostMortems and a Just Culture. Most of us have read the script about the importance of embracing
30 May 2012
The network of life
Manuel Lima challenges the prevailing metaphor of the tree for understanding systems. The metaphor has deep roots (see what I did there?), for instance when we casually say genetics is
14 September 2015
links for 2010-04-05
Google Answers: quotation by Andrew Grove re: Christopher Columbus finding the new world Delightful on more than one level: Andy Grove at Intel when challenged about ROI suggests no one
5 April 2010
Government reports
I have a longstanding beef about what I call celebrity government reports. The MO is this: some contentious issue arises in society. The government responds by appointing someone to do
2 March 2010