Suddenly there’s another John Moore marketing blog. I realise I’m a bit of an addict for this, but this latest is not mine. It’s produced by another John Moore, this one in the states. He’s just started it and it looks interesting: Brand Autopsy. John and I have agreed that it’s going to be handy to scapegoat and/or steal credit from each other in future!
Reflections on the power of rehearsal, from a master performer