Johnnie Moore

Another haiku

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Life unfolds wonder

Sun-caressed Hugh berates God:

Where

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Department of Whatever Next

Rich from Hello World had his camera handy at Jo’burg airport. Proof that you can brand absolutely anything I was going through the x-rays at Johannesburg International Airport yesterday and

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links for 2010-12-01

Maybe You Should Read the Manual » Inception – I Guess A Lot of Us Are Wrong Interesting take on storytelling where the aim is to leave the outcome ambigous.

Johnnie Moore

What links things together…

Neil Turner blogs about a machinima (in this case a kind of pop video) on YouTube created in World of Warcraft using the song Here Without You. I love this.

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Geek-style dinner

Liam Mulhall of Blowfly Beer is in London next week. Liam used to work in tech and wondered if he could apply some of the magic of the Open Source