OLD SCHOOL: Ad agency pays teen bloggers to sample soda products and faces a backlash. Doh!
The Old School example shows the trouble Dr Pepper landed in when they tried to fake the authentic chat generated by blogs.
Again and again I am reminded of Woody Allen’s ironically stated ambition to: “forge in the smithy of my soul the uncreated conscience of my race. And then see if I can get them mass-produced in plastic.”