Thanks to Fight the Bull for this observation about some achingly bad anthems:
Does your company have its own corporate anthem? Lately we’ve noticed an amazing number of these insanely stupid ditties exist.
Check out this boy band hired by Ernst & Young or the ghetto fabulous hip hop rappers that PWC snared or this ode to Sarbanes Oxley. The hired talent (?) who accepted the money to sing such schlock should be ashamed of themselves! Can you imagine the We-Are-the-World, head-swaying, sing-a-long that went on in these recording studios?
My guess is that the singers would have been wetting themselves in the bar at the end of the day. I’m struggling to imagine the committee meetings, strategy documents and ROI evaluations inside the firms commissioning these extraordinary tunes.