Ben McConnell highlights the contrasting online fortunes of YouTube and the New York Times.
The Times underwent a minor redesign added videos to its front page and created a list of “most blogged” stories. Traffic declined.
YouTube added channels that made it possible for anyone to program the site’s content, a sort of favorites list of videos. Traffic surged three-fold.
As Ben points out, letting your readers co-create is the way ahead.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Adriana spotted this (via Ugly Doggy) and it made me laugh (and want to cry, a little.) And if you liked that you’ll forgive me for reminding you of this
We’ve got a few Unhurried events coming up… Our new group in Olympia, Washington, is having its first Conversation on Friday April 17th The next Unhurried Santa Cruz is on
The Observer | Business | Why the LSE is not worth it at any price David Lascelles thinks the days of stock exchanges are numbered. Hat tip: Declan Elliott (tags:
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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