Blogging and control

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Shel Israel has posted Chapter 4 of The Red Couch – Direct Access. As usual good stuff.

I like the thought he opens with: that blogging can give a company more control over how its message is transmitted than traditional PR. I like it because so many of the doubters imply that taking up blogging means a loss of control. I think the reality is more complex and interesting. Shel points out the many companies that get lots of press coverage feel frustrated by the slant and inaccuracies of mainstream media. As a more open system, blogging allows them to get their views on the record verbatim and unmediated.

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Stay Connected

More Updates

Everyday absurdity

Instead of fearing absurdity, it’s possible to embrace it as a way of increasing creative confidence