Nick is impressed with Simon’s argument that “Brand America” is in decline but is more sceptical about the proposed solution. I find that a common feature of many business books; I feel quite forgiving because the problem is not simple.
I wonder though if the whole concept of America as a brand is itself the problem. Branding is a school of thought hitherto largely dominated by Americans and with it goes the idea that a few people can somehow determine how a thing is seen. In the end, they lapse into thinking they determine how it is.
So when Simon proposes a
“single Brand American working group