Johnnie Moore

BrandShift

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

As if the world needs to hear more from me… I’m pleased to say I’m one of the four bloggers at Corante’s latest BrandShift. I feel like I’m in some classy company there. My opening thought was to challenge marketers to move from being spectators to players.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The perils of the complicated

Chris Corrigan has a good post on how complicated models masked the complexity of the financial system – and made the perpetrators very rich at everyone’s else’s expense. In these

Johnnie Moore

Transruption

We don’t need another neologism surely? But if we did this would work for me: Hat tip: Dwight Towers —–

Johnnie Moore

Purpose?

Howard Mann’s sparked some interesting debate with his post purpose before brand prompting me to add this comment: The question that interests me is this: do organisations need to have

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Monetising relationships…

I’m loving David Weinberger’s witty take on various schemes for making money out of social media etc. Now the panel of experts gets up. Unfortunately the first one says “Advertising