Christopher Carfi rants against BzzAgent. I have to admit I’m inclined to agree with him although I don’t want to knock the verve and sincerity of those who are keen BzzAgents.
I think he’s right to pick on the slightly cliquey vocab used on the BzzAgent site as a bit off-putting.
I can’t put my finger on exactly why I don’t like BzzAgents. It could be that it seems to support enthusiasm for enthusiasm’s sake… there’s something contrived about it that puts me off. Call me naive – you won’t be the first – but I wish that businesses would just focus on doing a great job so that word-of-mouth takes care of itself without this kind of programming.